Corey Eridon’s post published on Hubspot raises questions every business should ask itself before hiring a marketing agency. As a business owner, are you ready to place your trust in them? And why should you? Trust is the key to a successful agency-client relationship. Here are a few points that are relevant to consider before signing the contract. Does the agency practice what it preaches? One thing you can do is to check if the marketing agency you’d like to hire does to itself what it is supposed to do to its clients. Do they implement their strategy to their…..
In this article published in the Forbes Magazine, Micheal Blending talks search vs display ads. Has it become easier for marketers to measure the impact of an advertising campaign since the Internet has become the biggest communication means? Obviously yes, according to Sunil Gupta Edward W. Carter Professor of Business Administration and Head of the Marketing Department at Harvard Business School. One good reason for that is that online marketing is more measurable than traditional marketing. How measurable is it? If we look a little bit closer, it is not that easy to calculate the ROI (return on investment). Plus, there…..
How far do you want to go with your business? Whether you just started or you are already well implemented in your segment and country, you may ambition one day to cross the border. Targetting new countries and foreign markets certainly is an exciting project. The read of the post Crossing the Borders—Some Tips for International Online Marketing on Business2community.com’s blog gives me the opportunity to talk a bit about this challenging topic. Prepare yourself Where do you want to go? This question may seem simple to answer but it’s going to take you some time and research. You need to…..
Singlegrain.com’s blog recently published a post intitled Are Your Content Marketing Campaigns Converting?. I found in this article a few good points that are worth to share. Today content is one the best way to start leveraging an audience. It is a crucial step in a social media marketing strategy. However it is just the first move to reach the ultimate target: converting your visitors. There are a few questions you might want to answer before creating and banging your content. What is your strategy? The first thing you have to do is to define your goals from…..
Reid Hoffman says he was a loner when he was at school. Years later he founded LinkedIn, one of the most powerful social network on the planet. So, which tips this business guru has to bring to entrepreneurs? Well Kissmetrics’ blog tells it all in this article about Reid Hoffman’s book The Start-up of you cowritten with Ben Casnocha and released in 2012. Offering a good, a better product than what already exists is not enough to be successful on the Internet. Good is not enough. Your product has to be outstanding to compete. And it has to be new…..
Vice President, Content Marketing at PR Newswire Sarah Skerik gives her opinion about why you shouldn’t rely only on social channels for your communication. According to her, the four major reasons are : 1. Reliability (because you can’t predict when Twitter is going to be overloaded or when the Facebook Apps will break down) 2. Services and plateform changes on which you have zero control 3. Feed managment algorithm. Are you really sure that your audience sees the content you post? 4. Security: well, no need to explain. We can even go a little bit further than this when it comes to relying on social media…..
April Fools’ Day (or poisson d’avril) is near and you know what that means – beware of a slew of humorously untrue news stories and pranks from different brands. Remember that viral story about Google launching their own SEO company? Who else almost fell for that? What about that one time Google turned Maps into 8-bit images? And who could forget YouTube’s compilation of viral videos in physical DVD disc format? If you’ve been paying attention, April Fools’ Day isn’t just a day to pull pranks anymore; it’s a very effective way to make a post go viral. Yes, you’ll…..
Using case studies and customer stories is old school; it’s been practiced for decades. Yet, it’s still very effective. After all, when shopping for a product you haven’t used before, who would you rather trust will help you make the right choice? The sales guy who’s probably trying to meet quota or the customer who has used this product before? Case studies are a fundamental element in sales and marketing. And in a business era where a lot of marketers depend on content to popularize their products, fresh and interesting content is important to rise above the competition. Customer stories…..
Find out what Facebook’s latest redesign means for businesses, and learn implications and tips that will help improve your Facebook marketing in light of the layout update. Have you heard the news? Facebook is completely changing its layout! The social network has been forcing layout changes on us from time immemorial and it seems like only yesterday when we first got Timeline. This time, apart from retaining the white and blue theme, Facebook is getting a complete makeover. The Facebook layout update is for removing clutter and creating a simpler, cleaner News Feed, according to the social media giant. Here’s…..
Every time a customer complains, they are giving the business in question a chance to maintain customer loyalty. Complaints are brought about by dissatisfaction in an otherwise fine product or service; they are pleas from the customer to the business – pleas to correct a situation gone wrong. If the situation isn’t rectified, the customer will most likely take their business elsewhere and you lose them forever. Unhappy customers are not good for any company, and it only takes one to ruin your day at work, and only one to stir an upheaval against your business. That being said, ignoring…..